- At a minimum, create a Facebook group (open or closed; a closed group requires an Admin to approve any new members) to organize your members, interested outsiders, and allies; a Facebook group is a great way to facilitate discussion of your issue and any relevant news, as well as to plan, organize, and execute public events. It can also be used to raise money from your supporters and share your mission and message.
- Twitter is useful for commenting on relevant current events; in some cases for raising money and broadening your base of donors; for sharing video content; and for following and engaging with key reporters and members of the media.
- Always try to provide your own original commentary on any news articles you share, or at least include a relevant short quotation that speaks to why your group shared it.
- Try to post or say something once per day, or a handful of posts every week, to keep your followers engaged.
- Closed Facebook groups are easier to manage and can have more candid discussion, but open groups are useful for building large membership.
- In-person events should always have a Facebook event to accompany any other methods to increase attendance.
Social media can also be a tool for political advertising. See Section C for more information on using social media in the context of advertising and effectively portraying your message.